Case Study: Rockstar Manager Saves Park
How a new property manager turned around our 100 pad mobile home park in six months
Anyone in this business knows the MOST important figure in park operations is the onsite manager.
A bad park manager can be cancerous, slowly (or frankly quickly) rotting a park from the inside while a great manager can take your park past your projections & expectations.
Sometimes a bad manager isn’t apparent, at least not right away. You can acquire the park & they’re fine. They’re running off the high of having a new boss with a new vision but inevitably they resettle back in their lackluster, bare minimum work ethic that stifles the potential of the property.
We’ve had our fair share of bad managers, some get replaced right away & some leech off the property longer than expected. The key is, when you replace the manager they’re replaced with someone stellar, who’s able to not only right the ship but take the park to new & more profitable heights.
First, park profile
Washington State
Approx. 100 pads
City utilities
This park was in the healthy Spokane, WA metro which was seeing healthy growth due to expats from Oregon & California moving into the affordable region. Close to Coeur De Laine with lots of ‘outdoorsey’ stuff it was lacking real affordable housing options.
We bought the park with a 3rd generation manager (yes, their grandfather was the first manager) & their spouse acting as the maintenance guy. The manager, like many bad managers, was very nice - very knowledgeable of the market